Search Engine Optimisation
VS. Pay Per Click

"Why should I worry about search engine optimisation when I have a sponsored listings campaign?"

It depends on your business model and how your marketing plan integrates with it.

Think about it in terms of a physical store. Ignoring search engine optimisation is like saying you want customers from Area X to come to your store and you're willing to pay their taxi fare every time, but you are not interested in customers from Area Y, who you could get for a small one off charge for a newspaper ad their area.

When doing cost comparisons of pay per click and search engine optimisation, be sure to include the cost of ongoing maintenance(SEO) and the time you will spend monitoring and updating bids(PPC).

Search Engine Optimisation, Pay-Per-Click, and Pay-per-Impression all work together. Each targets a different market segment.

Google Adwords

Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services.

Yahoo! Search Marketing

Yahoo! Sponsored Search lists your site in search results across the Web. So you connect with customers who are searching for what you sell.

Microsoft AdCenter

Put your advertising dollars where they count. Using the powerful targeting features of Microsoft adCenter, you can reach pre-qualified buyers from a pool of 40 million people. Easy. Effective. Microsoft adCenter.

MB4IT can set up your advertising campaigns or modify your existing PPC campaigns to ensure maximum ROI from your e-commerce web site.