DIY Search engine optimisation

A combination of over 100 factors govern how high a site will appear in the search engine results pages (commonly known as SERPS), these include:

• The number of incoming links to the site, links from sites with a similar theme will have greater effect.
• The number of times the search term is used on a page.
• Words in the search term being used in ALT and TITLE attributes.

But you can't simply fill a page with a search term and expect results, search engine spiders are clever beasts. They are trained to find sites that try to cheat, overdoing it can result in a complete ban from a search engine.

Things definitely regarded as cheating include putting text on the page in the same colour as the background and repeating keywords in the keywords meta tag. There no point trying them they will not work and will probably result in a search engine ban.

If you fancy taking the DIY route you can generate an extra inbound link by taking part in our link exchange program. SEO experts often question the value of reciprocal linking but in our opinion it is still an easy way to get your site noticed by the search engines.

You will find a list of sites willing to exchange links in out web site directory.

Remember: Professional search engine optimisation need not be expensive a lot of the work can be carried out by your own staff under our expert guidance.

Make search engine optimisation a key part of your internet marketing strategy.


Related Pages
Affiliate Programs
DIY Search Engine Optimisation
Internet Marketing Strategies

 

SEO Keyword Analysis

Before you optimise a web site you need to know what keywords you are optimising for. Longer phrases often convert into sales better than shorter generic terms. Find out how many searches are conducted for your keywords using a keyword suggestion tool.

SEO Site Analysis

Errors in HTML code could make it impossible for search engines to parse your pages. Try running your pages through the W3C validator and remove as many errors as possible. If your site contains a lot of Flash content it is wise to consider a text only alternative.

SEO Content Writing

The more pages of content your site has the better, don't be tempted to cheat and include long lists of words. It is much better to write quality content that other web users will link to. Consider putting any brochures your company produces online in a search engine friendly format.

SEO Permanence Analysis

Review your web site position at regular intervals, do not use automated tools to do this. Look at your log files and statistics software to find out how many visitors are coming to your site and which keywords convert into sales. Try to improve on top performing keywords by writing additional content. If you get conversions from a phrase that you do not appear high in the SERPS for consider supplementing your SEO efforts with PPC campaign.